$10k Adwords Grant
Marketing for Nonprofits

with a purpose-driven marketing agency
$10k for Nonprofits       |         How does the Google Adwords Grant work?          Eligibility          Benefits          ROAS          Rates and Fee Schedule          Getting Started
Welcome,

We bring uncommon success to nonprofits through digital marketing.

We leverage ourselves as a creative and strategic digital marketing agency to help nonprofit organizations launch, grow, and thrive.

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| How does the Google Ads Grant work?
"You’ll receive $10,000 USD of in-kind advertising from Google each month to create text-based ads, and get access to tools to help you build effective campaigns that can display on Google Search when people look for information related to your nonprofit."
No stress, we can help
It's easy to get started, or boost your current campaign account.

Time is important and technical things shouldn't stand in the way. In order to help remove any roadblocks, we'll help you setup your Google nonprofit account and verify your eligibility for the Ads Grant.

Easy as 1, 2, 3...

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1

Request a Google for Nonprofits Account
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2

Complete the Ads Grant Eligibility Form
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3

Activate the Ad Grant Program
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Then, we optimize
We'll strategize & optimize your Google for nonprofits Ads Grant marketing campaign.
Once you're all setup, we'll take your full monthly grant budget under management -
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First, we optimize the keyword and key-phrase strategy with advanced research tools.
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Then we generate savvy conversion-focused ads.
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Next, we formulate specific audience targeting criteria to reach the right people.
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Then we launch the campaign! Driving volumes of new traffic toward the most impactful CTA for your organization.
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We continue to monitor results and measure campaign success week over week.
Along the way...
We realized, most nonprofit organizations don't have the necessary technical skills and experience to optimize this marketing tool...

Even for the tech savvy, or those diligent enough to activate their grant, there's still a dynamic set of marketing skills that are necessary to create campaigns that reach their full potential.

| Eligibility
Nonprofits with 501 (c) (3) status...
To be eligible, you must...
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Be registered as a charitable organization in an approved country
You are not eligible if you are...
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A governmental entity or organization
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A hospital or healthcare organization (charitable arms or foundations associated with healthcare organizations are eligible)
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A school, academic institution, or university (philanthropic arms of educational organizations are eligible)
Not sure if you're eligible?

Contact us and we'll be happy to review your organization and help establish your eligibility.

Empowering Potential

Leverage the tools and technology available to help spread the word about your nonprofit's mission, attract new supporters, and generate more robust channels for fundraising.
| Benefits
Powerful Marketing for Nonprofits
Activating tools, helping leaders with a mission.
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Raise awareness for your mission
Drive website views & increase traffic
Create effective campaigns with the right audience
Engage more supporters and gather new fundraising
| R.O.A.S.
Return On Ad Spend
Aligning goals with results.
Return on ad spend (ROAS) - is a measure of cost-effectiveness and the outcomes of an ad campaign. It's an important metric to inform the on-going strategy.
Return on ad spend conveys the output per $1 invested through the ad campaign. Goals can be made toward greater awareness of a mission, fundraising, campaign engagement, more volunteers or supporters, etc.
Why does ROAS matter?

Together, we'll be able to assess and determine the best goals and direction for your Adwords campaign. We can leverage the campaign according to the specific needs of your organization right now, customizing the results and outcomes that matter most.

Create new awareness for your mission
Inform and engage a growing community of supporters, while creating awareness about your organization's mission
Fundraising success
Generate more views, attention, and success in your fundraising efforts to increase your organization's reach and impact.
More donors and supporters
Connect with more people who are interested in your mission and provide them with clear opportunities to join your community and support your mission.
Drive enrollments, memberships, and sales
Whether you generate membership revenues, provide services, or sell goods and products, it takes more exposure to more of the right people to increase revenues and improve conversion.
Attract new employees and volunteers
One of the most important factors for success for any organization is the people. Attract key supporters and collaborators to join your organization.
| R.O.A.S.
Return On Ad Spend
Aligning goals with results.
Return on ad spend (ROAS) - is a measure of cost-effectiveness and the outcomes of an ad campaign. It's an important metric to inform the on-going strategy.
Return on ad spend conveys the output per $1 invested through the ad campaign. Goals can be made toward greater awareness of a mission, fundraising, campaign engagement, more volunteers or supporters, etc.
Why does ROAS matter?

Together, we'll be able to assess and determine the best goals and direction for your Adwords campaign. We can leverage the campaign according to the specific needs of your organization right now, customizing the results and outcomes that matter most.

Create new awareness for your mission
Inform and engage a growing community of supporters, while creating awareness about your organization's mission
Fundraising success
Generate more views, attention, and success in your fundraising efforts to increase your organization's reach and impact.
More donors and supporters
Connect with more people who are interested in your mission and provide them with clear opportunities to join your community and support your mission.
Drive enrollments, memberships, and sales
Whether you generate membership revenues, provide services, or sell goods and products, it takes more exposure to more of the right people to increase revenues and improve conversion.
Attract new employees and volunteers
One of the most important factors for success for any organization is the people. Attract key supporters and collaborators to join your organization.
| Service rates & fee schedule
Our goal is to make this service a win-win-win for everyone involved. A big benefit is the fact that we're tapping into free grant money, which we can then efficiently apply our marketing skills to.

Our service rates are meant to make this service accessible, easy to start, easy to measure the results of, and easy to change or pivot strategy as needed.

2020 Year-end Sale

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Setup Fee
$249
one-time
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$0

until Dec 31

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1k for 10k
$1000
per month
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Account Setup
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Grant Application
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Campaign Strategy
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Advanced Keyword Research
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Audience Targeting
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Ad Composition
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Campaign Analytics
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Campaign Updates & Optimization
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$1000 / mo

| Getting started
Let's hop on a quick call
Pick a time, talk with a real person, we'll learn more about you and your goals.
"You never change things by fighting the existing reality. To change something build a new model that makes the existing model obsolete."
-Buckminster Fuller
If you're still new to us, here's a peak at some of our values...
At the Heart of it All
Passion for Social Renewal
We see the modern condition of the world.
And we accept it with a strong sense of responsibility and stewardship.

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We strive to create positive impact and change through partnerships with our clients and the companies we work with.
We believe in the power of compassion, empathy, and understanding as central to a conscious approach to our work.
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Our Name | "Prosper and Purpose"

Combining the words Prosper and Purpose gives an interesting look into the way we approach our work.

Purpose in our work is essential, which includes being a champion for the purpose in our clients' work. Then we highlight the idea of prosperity - creativity and abundance.

We see life as a creative endeavor, and while we recognize the many challenges in the world, we believe that by pursuing work with purpose, we're able to empower and create pathways for greater abundance and prosperity while effecting positive transformation.

If your mission includes positive social and environmental impact, we're grateful for the work you do. Maybe we can work together.

We appreciate focusing our work on cultural enrichment, cooperative economic development, and civil equanimity, with priority for renewal and regeneration in Nature.

Thanks for getting acquainted.

Call or txt 855-333-8880

© 2020 Prosper and Purpose Media Co.

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